sábado, abril 24, 2010

It's a Unicorn!

To promote its new line of 21:9 widescreen TVs, Philips briefed five directors from Ridley Scott Associates to create each a short film to the campaign Parallel Lines under the following guidelines:

  1. maximum of 3 minutes.
  2. make it cinematic.
  3. feature only the following six lines of dialogue:
-'What is that?'
-'It's a unicorn'
-'Never seen one up close before'
-'Get away, get away'
- 'I'm Sorry.'
Given complete creative control over their pieces, each director headed in different directions and ended up with widely distinct mindblowing films having only the three guidelines in common.
The Gift, directed by Carl Erik Rinsch, is the sci-fi contribution to the Parallel Lines campaign
and its a true gift for sci-fi fans. There's also a competition open to the wide public to chose the sixth film for the Parallel Lines campaign. You just have the shoot your film under the same guidelines given to the RSA directors and submit it. Check the announcement here.

To find the word "Unicorn" in a project handed to Ridley Scott Associates is hardly a coincidence . The unicorn appears as a major twist in the 1992 director's cut and in the 2007 final cut of Ridley Scott's 1982 cult sci-fi movie Blade Runner.

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